{"product_id":"account-based-growth-bev-burgess-9781398607460","title":"Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus","description":"\u003cp\u003e\u003cb\u003eDevelop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eAccount-Based Growth\u003c\/i\u003e\u003c\/b\u003e introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. \u003cp\u003e\u003c\/p\u003eEach element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bev Burgess, Tim Shercliff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398607460\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398607460\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Bev Burgess","offers":[{"title":"Hardcover","offer_id":44064539148543,"sku":"9781398607460","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8293e05c-c5ec-474a-a43b-29f15be5da8e.jpg?v=1685396085","url":"https:\/\/www.whiterainbookhouse.com\/products\/account-based-growth-bev-burgess-9781398607460","provider":"WR Book House","version":"1.0","type":"link"}