{"product_id":"achieving-business-competitiveness-in-a-tereza-semer-dov-9783030931339","title":"Achieving Business Competitiveness in a Digital Environment: Opportunities in E-Commerce and Online Marketing","description":"\u003cp\u003eThe COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tereza Semerádová\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030931331\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030931339\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 239\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.53d","brand":"Tereza Semerádová","offers":[{"title":"Paperback","offer_id":44129055244543,"sku":"9783030931339","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21280103-2c5e-4231-b310-5f6457b2588e.jpg?v=1687461810","url":"https:\/\/www.whiterainbookhouse.com\/products\/achieving-business-competitiveness-in-a-tereza-semer-dov-9783030931339","provider":"WR Book House","version":"1.0","type":"link"}