{"product_id":"active-pursuit-of-pregnancy-isabel-fassbender-9789004470453","title":"Active Pursuit of Pregnancy: Neoliberalism, Postfeminism and the Politics of Reproduction in Contemporary Japan","description":"What is \u003ci\u003eninkatsu\u003c\/i\u003e? Who promotes and governs this \"active pursuit of pregnancy?\" Trying to answer these questions, this unprecedented publication exhibits how mass media, policymakers, and biomedical science-corporate capitalism govern the individual's reproductive choices in contemporary Japan through gendered discourses of self-improvement, life planning, and biomedical technology. Analyzing a broad range of media, popular science, and government material, it links historical and social processes with an original theoretical framework on self-governance, neoliberalism, and postfeminism. While deeply engaging with Japanese sources, this rich scholarship takes the study of reproductive politics beyond Japan. This book is not only of interest for Japanese studies scholars but more broadly also those curious about neoliberal government strategies, gender, and biomedical capitalism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Isabel Fassbender\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 900447045X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789004470453\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.14w x 0.79d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2022","brand":"Isabel Fassbender","offers":[{"title":"Hardcover","offer_id":43981673758975,"sku":"9789004470453","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b135c61f-b8a1-4efc-92e7-d4fc1a7d2bae.jpg?v=1683256901","url":"https:\/\/www.whiterainbookhouse.com\/products\/active-pursuit-of-pregnancy-isabel-fassbender-9789004470453","provider":"WR Book House","version":"1.0","type":"link"}