{"product_id":"ad-nauseam-jeff-koob-9781491758915","title":"Ad Nauseam: How Advertising and Public Relations Changed Everything","description":"\u003cp\u003eThe goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.\u003c\/p\u003e \u003cp\u003eJeff Koob, a psychologist, provides examples of advertisers using propaganda and other \"invisible\" means of persuasion. He explores the history of advertising and public relations, and focuses on how: \u003c\/p\u003e \u003cp\u003e- advertisers employ deceptive and manipulative techniques\u003c\/p\u003e \u003cp\u003e- media campaigns have become a tool of corporate social engineering\u003c\/p\u003e \u003cp\u003e- propaganda works across the spectrum of media, from print to the Internet\u003c\/p\u003e \u003cp\u003e\u003cem\u003eAd Nauseam\u003c\/em\u003e reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Koob\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1491758910\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781491758915\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.42d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 08\/01\/2015","brand":"Jeff Koob","offers":[{"title":"Paperback","offer_id":48439407673599,"sku":"9781491758915","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_db9f7465-ac0a-4c92-9726-4003c6c7ee2a.jpg?v=1777177448","url":"https:\/\/www.whiterainbookhouse.com\/products\/ad-nauseam-jeff-koob-9781491758915","provider":"WR Book House","version":"1.0","type":"link"}