{"product_id":"adding-prestige-to-your-portfolio-drew-boyd-9781789666113","title":"Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants","description":"\u003cp\u003e\u003cb\u003eExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eContrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. \u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. \u003cp\u003e\u003c\/p\u003eIllustrated with examples from industries as diverse as healthcare and industrial equipment, \u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Drew Boyd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789666112\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789666113\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.10w x 0.90d","brand":"Drew Boyd","offers":[{"title":"Hardcover","offer_id":43942827491583,"sku":"9781789666113","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_149a28c2-ca4f-4fb4-9223-7bcb706e7f5e.jpg?v=1681494590","url":"https:\/\/www.whiterainbookhouse.com\/products\/adding-prestige-to-your-portfolio-drew-boyd-9781789666113","provider":"WR Book House","version":"1.0","type":"link"}