{"product_id":"adjust-alessandra-di-lorenzo-9798310236721","title":"Adjust: How Ads Shape What You Think and Do","description":"\u003cp\u003e\u003cb\u003eHave you ever wondered why ads follow you around the internet?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eToday, ads are embedded in everything we watch, scroll, and buy - powering the platforms we rely on and shaping what we see, often without us realising it. \u003cb\u003e\u003ci\u003eADJUST\u003c\/i\u003e\u003c\/b\u003e takes you inside the digital ad industry to explain, in clear terms, how this system really works - from data tracking and real-time auctions to the psychological tricks designed to influence what we do next.\u003cp\u003ePart insider's guide, part cultural unpacking, this book shows how advertising has quietly become the business model of the internet - and what that means for our choices, our attention, and our sense of self. It's not a critique - it's the missing manual for understanding the system shaping your digital life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost books tell you that ads are bad. This one explains how they actually work and what to do about it. Inside you will find: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow your data powers the internet - and why the trade-off is changing\u003c\/li\u003e\n\u003cli\u003eWhat really happens when ads follow you - even after you buy\u003c\/li\u003e\n\u003cli\u003eThe psychology behind persuasion, and why it works\u003c\/li\u003e\n\u003cli\u003eThe unseen human cost of creating constant \"engagement\"\u003c\/li\u003e\n\u003cli\u003eHow families are targeted - from childhood ad exposure to the emotional pressure placed on parents\u003c\/li\u003e\n\u003cli\u003eThe future of advertising - less visible, more personal, and everywhere you look\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePacked with actionable insights, \u003cb\u003e\u003ci\u003e ADJUST\u003c\/i\u003e\u003c\/b\u003e offers practical advice for navigating the advertising ecosystem, helping you make informed choices on-line, whether you're a consumer, marketer, or student. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAre you ready to stop being confused by digital ads and start understanding them? Get your copy of \u003c\/b\u003e\u003cb\u003e\u003ci\u003eADJUST\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e and discover the truth behind the platforms, persuasion, and privacy trade-offs shaping your online life every day.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alessandra Di Lorenzo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798310236721\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.56d","brand":"Alessandra Di Lorenzo","offers":[{"title":"Paperback","offer_id":47452824600831,"sku":"9798310236721","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0708d515-3125-4bc6-ba5c-5d51dbf23474.jpg?v=1761930697","url":"https:\/\/www.whiterainbookhouse.com\/products\/adjust-alessandra-di-lorenzo-9798310236721","provider":"WR Book House","version":"1.0","type":"link"}