{"product_id":"adland-mark-tungate-9780749476373","title":"Adland: A Global History of Advertising","description":"\u003cp\u003e\u003cb\u003eAdland\u003c\/b\u003e is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eExploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. \u003cb\u003eAdland\u003c\/b\u003e offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Tungate\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749476370\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749476373\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Mark Tungate","offers":[{"title":"Hardcover","offer_id":43947080057087,"sku":"9780749476373","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0f819ef3-53f1-40c6-9e82-3d63c7d23a6e.jpg?v=1681516591","url":"https:\/\/www.whiterainbookhouse.com\/products\/adland-mark-tungate-9780749476373","provider":"WR Book House","version":"1.0","type":"link"}