{"product_id":"ads-fads-and-consumer-culture-arthur-asa-berger-9781538137802","title":"Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society","description":"\u003cp\u003eThe sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBerger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the \"1984\" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAds, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arthur Asa Berger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538137801\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538137802\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d","brand":"Arthur Asa Berger","offers":[{"title":"Hardcover","offer_id":43942696616191,"sku":"9781538137802","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_477e42a0-ce34-460b-a295-fc3157eaf0bc.jpg?v=1681493830","url":"https:\/\/www.whiterainbookhouse.com\/products\/ads-fads-and-consumer-culture-arthur-asa-berger-9781538137802","provider":"WR Book House","version":"1.0","type":"link"}