{"product_id":"advanced-customer-analytics-mike-grigsby-9780749477158","title":"Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Grigsby\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749477156\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749477158\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.55d","brand":"Mike Grigsby","offers":[{"title":"Paperback","offer_id":43947080155391,"sku":"9780749477158","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_17ee7515-bf6e-415d-8ea7-f9638dbed5de.jpg?v=1681516592","url":"https:\/\/www.whiterainbookhouse.com\/products\/advanced-customer-analytics-mike-grigsby-9780749477158","provider":"WR Book House","version":"1.0","type":"link"}