{"product_id":"advanced-google-adwords-strategy-john-zabaras-9781718670174","title":"Advanced Google AdWords Strategy: The Comprehensive \u0026 Data-Driven Practical Guide on Managing \u0026 Optimizing AdWords Accounts Profitably","description":"Learn the Universal Strategy to maximize performance on every AdWords Account\u003cb\u003eWhat is so special about this book?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e0% Fluff\u003c\/b\u003e: Not another book filled with info you can easily find on the internet\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e100% Practical\u003c\/b\u003e, advanced and unique content\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOne Universal Complete Strategy\u003c\/b\u003e: Learn how to structure, manage and optimize every AdWords account\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eData-Driven\u003c\/b\u003e: Learn how to use data and not your instinct in your decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive rule-based optimization strategy\u003c\/b\u003e: Learn how to flawlessly optimize your accounts based on ROAS, step by step\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSearch, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns\u003c\/b\u003e explained. How to structure and optimize them\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSearch Query Reports\u003c\/b\u003e. Learn how to run one of the most powerful sources of data in your account\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUpdated\u003c\/b\u003e for the new AdWords interface\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhat about the other AdWords books out there?\u003c\/b\u003e\u003cp\u003eAdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc... these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be \u003cb\u003ethe last AdWords book you will ever need\u003c\/b\u003e.\u003c\/p\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cp\u003e\u003cb\u003eChapter 1. Account Setup\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Account\u003c\/li\u003e\n\u003cli\u003eExisting Account\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 2. Proper Campaign Settings\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCampaign Type\u003c\/li\u003e\n\u003cli\u003eCampaign Goals\u003c\/li\u003e\n\u003cli\u003eCampaign Name \u0026amp; Campaign Types\u003c\/li\u003e\n\u003cli\u003eNetwork\u003c\/li\u003e\n\u003cli\u003eLocations\u003c\/li\u003e\n\u003cli\u003eLanguages\u003c\/li\u003e\n\u003cli\u003eBudget\u003c\/li\u003e\n\u003cli\u003eBidding\u003c\/li\u003e\n\u003cli\u003eStart and end dates\u003c\/li\u003e\n\u003cli\u003eExtensions\u003c\/li\u003e\n\u003cli\u003eAd Rotation\u003c\/li\u003e\n\u003cli\u003eAd Schedule\u003c\/li\u003e\n\u003cli\u003eLocation options\u003c\/li\u003e\n\u003cli\u003eDynamic Search Ads (DSA) campaign settings\u003c\/li\u003e\n\u003cli\u003eAdditional Settings for Display Campaigns\u003c\/li\u003e\n\u003cli\u003eAdditional Settings for Video Campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 3. Proper Ad Group settings\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSearch Campaigns Ad Group Settings \u0026amp; structure\u003c\/li\u003e\n\u003cli\u003eDynamic Search Ads (DSA) Ad group structure\u003c\/li\u003e\n\u003cli\u003eProspecting campaign (Prsp) Ad Group Settings\u003c\/li\u003e\n\u003cli\u003eRemarketing campaign (Rmkt) Ad Group Settings\u003c\/li\u003e\n\u003cli\u003eGmail campaign ad group settings \u0026amp; structure\u003c\/li\u003e\n\u003cli\u003eVideo campaign \u0026amp; Universal App Campaign ad group settings \u0026amp; structure\u003c\/li\u003e\n\u003cli\u003eDynamic Remarketing campaign ad group settings \u0026amp; structure\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 4. Ads\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSearch campaigns ads\u003c\/li\u003e\n\u003cli\u003eDisplay campaigns ads\u003c\/li\u003e\n\u003cli\u003eGmail campaign ads\u003c\/li\u003e\n\u003cli\u003eVideo campaign ads\u003c\/li\u003e\n\u003cli\u003eDynamic Remarketing campaign ads\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter \u003c\/b\u003e\u003cb\u003e5. The AdWords Editor\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdWords Editor Installation \u0026amp; Setup\u003c\/li\u003e\n\u003cli\u003eThe AdWords Editor Interface\u003c\/li\u003e\n\u003cli\u003eHow to import Ad Groups and Ads on the Search Network\u003c\/li\u003e\n\u003cli\u003eHow to import Ad groups in the Display Network\u003c\/li\u003e\n\u003cli\u003eHow to import Keywords\u003c\/li\u003e\n\u003cli\u003eHow to import Image Ads for the Display Network\u003c\/li\u003e\n\u003cli\u003eCreating\/Duplicating a new campaign with AdWords Editor\u003c\/li\u003e\n\u003cli\u003eCreating\/Duplicating a new Ad with AdWords Editor\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 6. How we make optimizations\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eROAS vs ROI vs CPA\u003c\/li\u003e\n\u003cli\u003eWhat is considered a good ROAS?\u003c\/li\u003e\n\u003cli\u003eThe Strategy\u003c\/li\u003e\n\u003cli\u003eChoose the level of your optimizations\u003c\/li\u003e\n\u003cli\u003eDecision Tree Technique\u003c\/li\u003e\n\u003cli\u003eDecision Tree Technique examples\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 7. Bid Adjustments\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevice Bid Adjustments\u003c\/li\u003e\n\u003cli\u003eLocation Bid Adjustments\u003c\/li\u003e\n\u003cli\u003eAd Schedule Bid Adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 8. Search Query Report (SQR)\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eHow to perform a Search Query Report\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eChapter 9. The Keyword Planner\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eGetting more accurate results\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Zabaras\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1718670176\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781718670174\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"John Zabaras","offers":[{"title":"Paperback","offer_id":43979575099647,"sku":"9781718670174","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8b2700b9-ce39-41f3-85ba-bef8eda1b68b.jpg?v=1683246076","url":"https:\/\/www.whiterainbookhouse.com\/products\/advanced-google-adwords-strategy-john-zabaras-9781718670174","provider":"WR Book House","version":"1.0","type":"link"}