{"product_id":"advanced-marketing-analytics-nasir-salari-9781398622869","title":"Advanced Marketing Analytics: Transform Data Into Insights","description":"\u003cp\u003e\u003cb\u003eThis textbook takes students on a comprehensive learning journey on more advanced concepts and techniques in marketing analytics, offering support to those with little to no coding experience.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003cbr\u003eAdvanced Marketing Analytics\u003c\/i\u003e\u003c\/b\u003e is an essential resource or postgraduate students and covers: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e- No-code to low-code analytics solutions\u003cbr\u003e- How to understand data for marketing analytics\u003cbr\u003e- Market Basket Analysis\u003cbr\u003e- A\/B testing\u003cbr\u003e- Preparing data for marketing analytics\u003cbr\u003e- Emerging trends in AI, machine learning and big data \u003cp\u003e\u003c\/p\u003eThis book covers all three areas of marketing analytics such as descriptive, predictive and prescriptive analytics, and includes software tools such as SPSS, Microsoft Excel and Rapid Miner. It also has real-world examples from global companies highlighting and emphasising the importance of why marketers should be more data-analytical. \u003cp\u003e\u003c\/p\u003eIn-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers, and a lecturers' manual with practical exercises and datasets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nasir Salari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398622869\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398622869\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Nasir Salari","offers":[{"title":"Paperback","offer_id":47611671085311,"sku":"9781398622869","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b6df796-7780-409c-b7f0-9ba7edaea9f6.jpg?v=1764515309","url":"https:\/\/www.whiterainbookhouse.com\/products\/advanced-marketing-analytics-nasir-salari-9781398622869","provider":"WR Book House","version":"1.0","type":"link"}