{"product_id":"advances-in-customer-relationship-management-daniel-catalan-matamoros-9789535105169","title":"Advances in Customer Relationship Management","description":"Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Catalan-Matamoros\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9535105167\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789535105169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Intechopen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.44d","brand":"Daniel Catalan-Matamoros","offers":[{"title":"Hardcover","offer_id":48137035514111,"sku":"9789535105169","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e0ef4641-88f4-4588-abc5-bd4582ac39bd.jpg?v=1770166094","url":"https:\/\/www.whiterainbookhouse.com\/products\/advances-in-customer-relationship-management-daniel-catalan-matamoros-9789535105169","provider":"WR Book House","version":"1.0","type":"link"}