{"product_id":"advances-in-digital-marketing-and-francisco-j-martznez-lzepez-9783030765194","title":"Advances in Digital Marketing and Ecommerce: Second International Conference, 2021","description":"This book highlights the latest research articles presented at the second Digital Marketing \u0026amp; eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Francisco J. Martínez-López\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030765199\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030765194\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Francisco J. Martínez-López","offers":[{"title":"Hardcover","offer_id":48996264640767,"sku":"9783030765194","price":179.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/advances-in-digital-marketing-and-francisco-j-martznez-lzepez-9783030765194","provider":"WR Book House","version":"1.0","type":"link"}