{"product_id":"adversperience-the-convergence-of-advertising-nicole-gallucci-9780992147907","title":"Adversperience The Convergence of Advertising \u0026 Experiential Marketing","description":"Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicole Gallucci\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0992147905\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780992147907\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nicole Gallucci\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d","brand":"Nicole Gallucci","offers":[{"title":"Paperback","offer_id":44120588026111,"sku":"9780992147907","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3dea34e5-722b-4270-8821-f796825929e4.jpg?v=1687415144","url":"https:\/\/www.whiterainbookhouse.com\/products\/adversperience-the-convergence-of-advertising-nicole-gallucci-9780992147907","provider":"WR Book House","version":"1.0","type":"link"}