{"product_id":"advertising-account-planning-kelli-s-boling-9781538192467","title":"Advertising Account Planning: New Strategies in the Digital Landscape","description":"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelli S. Boling,Carol J. Pardun,Beth E. Barnes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538192462\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538192467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Kelli S. Boling","offers":[{"title":"Paperback","offer_id":47424728137983,"sku":"9781538192467","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0e3fcf20-33a7-4781-88b5-ad058cc552b8.jpg?v=1761532137","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-account-planning-kelli-s-boling-9781538192467","provider":"WR Book House","version":"1.0","type":"link"}