{"product_id":"advertising-and-integrated-brand-promotion-angeline-close-scheinbaum-9780357721407","title":"Advertising and Integrated Brand Promotion","description":"Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum\/O�Guinn\/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Angeline Close Scheinbaum, Thomas O'Guinn, Richard J. Semenik\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0357721403\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780357721407\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cengage Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.71h x 8.50w x 0.71d","brand":"Angeline Close Scheinbaum","offers":[{"title":"Paperback","offer_id":44070685180159,"sku":"9780357721407","price":289.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44813cc1-43bf-4b0d-a854-fb27a3ef14bf.jpg?v=1685431766","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-and-integrated-brand-promotion-angeline-close-scheinbaum-9780357721407","provider":"WR Book House","version":"1.0","type":"link"}