{"product_id":"advertising-and-promotion-marlene-kahla-9781793545268","title":"Advertising and Promotion: What the Student Sees","description":"\u003cp\u003eAdvertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are challenged to see the big picture and the big idea of a campaign that can achieve marketing goals and objectives.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe opening chapter introduces students to a variety of communication models and underscores that communication is an intricate process of storytelling, listening, and responding. Additional chapters help students improve their awareness of advertisements in various types of media (including what works for them and what doesn't) and introduce different types of media that can reach specific audiences. Students learn about the crucial role media plays in telling a client's story, the various career paths available in advertising, how to create a complete campaign, and much more. Each chapter features learning objectives, class activities, key takeaways, and key terms to support the reading and learning experience.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDesigned to help students understand the process of creating an effective advertising campaign, Advertising and Promotion is an ideal textbook for courses and programs in marketing and advertising.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marlene Kahla\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 179354526X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793545268\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 66\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.14d","brand":"Marlene Kahla","offers":[{"title":"Paperback","offer_id":44213030519039,"sku":"9781793545268","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb087315-6ea4-4824-b9f2-5cd2d014e975.jpg?v=1692111660","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-and-promotion-marlene-kahla-9781793545268","provider":"WR Book House","version":"1.0","type":"link"}