{"product_id":"advertising-and-public-relations-law-carmen-maye-9781138484481","title":"Advertising and Public Relations Law","description":"\u003cp\u003eAddressing a critical need, \u003ci\u003eAdvertising and Public Relations Law \u003c\/i\u003eexplores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.\u003c\/p\u003e\u003cp\u003eFeatures of this edition include: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eA new chapter on Internet-related laws affecting advertising and public relations speech.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eHistory and background of major legal theories affecting professional communicators.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExtended excerpts from major court decisions.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eOverviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAppendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carmen Maye, Roy L. Moore, Erik L. Collins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138484482\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138484481\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.00w x 0.90d\u003c\/p\u003e","brand":"Carmen Maye","offers":[{"title":"Paperback","offer_id":45331737641215,"sku":"9781138484481","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_16c665c5-bbb8-4c26-a461-742914aee325.jpg?v=1713970759","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-and-public-relations-law-carmen-maye-9781138484481","provider":"WR Book House","version":"1.0","type":"link"}