{"product_id":"advertising-and-sales-promotion-fazil-shareef-9789351648413","title":"Advertising And Sales Promotion","description":"1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fazil Shareef\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9351648419\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789351648413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nirali Prakashan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.37d","brand":"Fazil Shareef","offers":[{"title":"Paperback","offer_id":47930962837759,"sku":"9789351648413","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc0f97ce-aca3-4092-b7d5-720739eabb58.jpg?v=1766345498","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-and-sales-promotion-fazil-shareef-9789351648413","provider":"WR Book House","version":"1.0","type":"link"}