{"product_id":"advertising-and-society-2e-p-carol-j-pardun-9780470673096","title":"Advertising and Society 2e P","description":"Now revised and updated to reflect the impact of emerging technologies, this new edition of \u003ci\u003eAdvertising and Society: Controversies and Consequences\u003c\/i\u003e examines the evolution of advertising and its influence on society.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eExpanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing\u003c\/li\u003e \u003cli\u003eExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes\u003c\/li\u003e \u003cli\u003eExamines the impact of advertising through its distinctive 'point\/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented\u003c\/li\u003e \u003cli\u003eLends substantial clarity to the subject, uniquely balancing criticism and practice within one text\u003c\/li\u003e \u003cli\u003eIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carol J. Pardun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470673095\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470673096\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.70w x 0.70d","brand":"Carol J. Pardun","offers":[{"title":"Paperback","offer_id":43919863611647,"sku":"9780470673096","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0c043970-b70c-4f13-8978-9d93886a4503.jpg?v=1680812326","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-and-society-2e-p-carol-j-pardun-9780470673096","provider":"WR Book House","version":"1.0","type":"link"}