{"product_id":"advertising-campaign-strategy-donald-parente-9781133434801","title":"Advertising Campaign Strategy: A Guide to Marketing Communication Plans","description":"How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Donald Parente, Kirsten Strausbaugh-Hutchinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1133434800\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781133434801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cengage Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 0.80d","brand":"Donald Parente","offers":[{"title":"Paperback","offer_id":44054189572351,"sku":"9781133434801","price":231.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e97be52e-5ec0-4f05-9700-0dc4dcaa6bbe.jpg?v=1685028482","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-campaign-strategy-donald-parente-9781133434801","provider":"WR Book House","version":"1.0","type":"link"}