{"product_id":"advertising-for-skeptics-bob-hoffman-9780999230732","title":"Advertising For Skeptics","description":"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers \"BadMen\" and \"Laughing@Advertising\" looks at advertising's \"decade of delusion\" and comes away a skeptic. What went wrong? Just about everything. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFor 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire.\u003c\/i\u003e Communication Arts\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Hoffman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999230735\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999230732\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Type a Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Bob Hoffman","offers":[{"title":"Paperback","offer_id":44043169071359,"sku":"9780999230732","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c0982448-c445-4441-976c-3f70c9da4fed.jpg?v=1684965636","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-for-skeptics-bob-hoffman-9780999230732","provider":"WR Book House","version":"1.0","type":"link"}