{"product_id":"advertising-iain-macrury-9780415251266","title":"Advertising","description":"\u003cp\u003eAdvertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's \u003cem\u003eAdvertising \u003c\/em\u003eoffers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cem\u003eAdvertising\u003c\/em\u003e provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. \u003cp\u003e\u003c\/p\u003eWritten in an accessible and interesting style, \u003cem\u003eAdvertising\u003c\/em\u003e is the ideal introductory book for students of media, communication and journalism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Iain Macrury\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415251265\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415251266\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.70d","brand":"Iain Macrury","offers":[{"title":"Paperback","offer_id":48136061124863,"sku":"9780415251266","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d12a6ba8-6084-428e-8e48-a919d9d1d809.jpg?v=1770160253","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-iain-macrury-9780415251266","provider":"WR Book House","version":"1.0","type":"link"}