{"product_id":"advertising-imc-sandra-moriarty-9780134480435","title":"Advertising \u0026 IMC: Principles and Practice","description":"\u003ci\u003eFor courses in introductory advertising.\u003c\/i\u003e  \u003cb\u003eIncrease the relevancy and effectiveness of marketing communications\u003c\/b\u003e \u003cb\u003e\u003ci\u003eAdvertising \u0026amp; IMC: Principles and Practice \u003c\/i\u003e\u003c\/b\u003epresents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, \u003ci\u003eAdvertising \u0026amp; IMC\u003c\/i\u003e uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.  And with a new author joining the team, the \u003cb\u003e11th Edition \u003c\/b\u003efeatures a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. \u003cbr\u003e \u003cb\u003eAlso available with MyLab Marketing\u003c\/b\u003e MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here.  \u003cb\u003e\u003cbr\u003e\u003c\/b\u003e \u003cb\u003eNote: \u003c\/b\u003eYou are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.  \u003cbr\u003e If you would like to purchase both the physical text and MyLab Marketing, search for:   \u003cb\u003e\u003ci\u003e0134830113 \/ 9780134830117 Advertising \u0026amp; IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package \u003c\/i\u003e\u003c\/b\u003e  \u003cb\u003ePackage consists of: \u003c\/b\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003e0134450620 \/ 9780134450629 \u003ci\u003eMyLab Marketing with Pearson eText -- Access Card -- for Advertising \u0026amp; IMC: Principles and Practice\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003e0134480430 \/ 9780134480435 \u003ci\u003eAdvertising \u0026amp; IMC: Principles and Practice\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra Moriarty, Nancy Mitchell, Charles Wood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0134480430\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780134480435\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 672\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.70w x 1.10d","brand":"Sandra Moriarty","offers":[{"title":"Hardcover","offer_id":47243964809471,"sku":"9780134480435","price":346.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7c26b097-171c-4b41-976c-c5e27650cb65.jpg?v=1758134604","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-imc-sandra-moriarty-9780134480435","provider":"WR Book House","version":"1.0","type":"link"}