{"product_id":"advertising-management-with-cdrom-jaishri-jethwaney-9780198074120","title":"Advertising Management [With CDROM]","description":"The second edition of \u003cem\u003eAdvertising Management\u003c\/em\u003e has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. \u003cp\u003e\u003c\/p\u003eBeginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. \u003cp\u003e\u003c\/p\u003eThe book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jaishri Jethwaney,Shruti Jain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0198074123\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780198074120\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 684\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.30w x 1.20d","brand":"Jaishri Jethwaney","offers":[{"title":"Paperback","offer_id":48742211256575,"sku":"9780198074120","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ae4eb87b-d065-44c1-b5ad-d50083380578.jpg?v=1782444013","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-management-with-cdrom-jaishri-jethwaney-9780198074120","provider":"WR Book House","version":"1.0","type":"link"}