{"product_id":"advertising-maria-siano-9781423244110","title":"Advertising: A Quickstudy Laminated Reference Guide","description":"Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins \u0026amp; Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. \u003cbr\u003e 6 page laminated guide includes: \u003cul\u003e\n\u003cli\u003eHistory \u0026amp; Principles of Advertising\u003c\/li\u003e\n\u003cli\u003ePersuasion\u003c\/li\u003e\n\u003cli\u003eAudiences\u003c\/li\u003e\n\u003cli\u003eAdvertising Process\u003c\/li\u003e\n\u003cli\u003eTypes of Advertising\u003c\/li\u003e\n\u003cli\u003eStrategic Planning\u003c\/li\u003e\n\u003cli\u003eAdvertising Goals\u003c\/li\u003e\n\u003cli\u003eTypes of Appeal\u003c\/li\u003e\n\u003cli\u003eAd Messaging\u003c\/li\u003e\n\u003cli\u003eAdvertising Strategies \u0026amp; Approaches\u003c\/li\u003e\n\u003cli\u003eImplementing Ad Campaigns\u003c\/li\u003e\n\u003cli\u003eMeasuring Campaign Effectiveness\u003c\/li\u003e\n\u003cli\u003eBranding\u003c\/li\u003e\n\u003cli\u003eNon-profit Advertising\u003c\/li\u003e\n\u003cli\u003eEthics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria Siano\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1423244117\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781423244110\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quickstudy Reference Guides\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 6\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.10h x 8.30w x 0.30d","brand":"Maria Siano","offers":[{"title":"Other","offer_id":43993420038399,"sku":"9781423244110","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8bd05f8-4ba4-4583-80b4-7cf05217447f.jpg?v=1683324249","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-maria-siano-9781423244110","provider":"WR Book House","version":"1.0","type":"link"}