{"product_id":"advertising-media-a-to-z-jim-surmanek-9780071422147","title":"Advertising Media A-To-Z","description":"\u003cp\u003e\u003cb\u003eA quick-access reference to every essential mediarelated term and concept\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAfter the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAdvertising Media A-to-Z \u003c\/i\u003eis today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.\u003c\/p\u003e\u003cp\u003eA hands-on overview of advertising media today, \u003ci\u003eAdvertising Media A-to-Z \u003c\/i\u003ealso provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefinitions of key concepts \u003c\/li\u003e\n\u003cli\u003eInside tips on effective media planning \u003c\/li\u003e\n\u003cli\u003ePractical tips on the dynamics of media planning and buying \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim Surmanek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071422145\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071422147\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.05w x 0.93d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2004 pg. 1457","brand":"Jim Surmanek","offers":[{"title":"Paperback","offer_id":47424972357887,"sku":"9780071422147","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edc342f7-c3aa-4460-b1b4-d37d5be358ac.jpg?v=1761536120","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-media-a-to-z-jim-surmanek-9780071422147","provider":"WR Book House","version":"1.0","type":"link"}