{"product_id":"advertising-the-american-dream-roland-marchand-9780520058859","title":"Advertising the American Dream: Making Way for Modernity, 1920-1940","description":"It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? \u003ci\u003eAdvertising the American Dream\u003c\/i\u003e looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. \u003cp\u003e\u003c\/p\u003e As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring \"consumption ethic.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roland Marchand\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520058852\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520058859\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/1985\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.94h x 6.86w x 1.03d","brand":"Roland Marchand","offers":[{"title":"Paperback","offer_id":43919933276415,"sku":"9780520058859","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_2374b600-d943-4703-8fcc-ae864b9b7d2f.jpg?v=1680812717","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-the-american-dream-roland-marchand-9780520058859","provider":"WR Book House","version":"1.0","type":"link"}