{"product_id":"advertising-the-self-in-renaissance-scott-francis-9781644530078","title":"Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais","description":"\u003ci\u003eAdvertising the Self in Renaissance France \u003c\/i\u003eis a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. \u003cp\u003e\u003c\/p\u003e Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Francis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1644530074\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781644530078\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Delaware Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/10\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Scott Francis","offers":[{"title":"Paperback","offer_id":48453845221631,"sku":"9781644530078","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3ef4297c-877d-4d22-a379-3c586e70cb82.jpg?v=1777302620","url":"https:\/\/www.whiterainbookhouse.com\/products\/advertising-the-self-in-renaissance-scott-francis-9781644530078","provider":"WR Book House","version":"1.0","type":"link"}