{"product_id":"advertitis-the-creative-clinicians-9781452000169","title":"Advertitis","description":"Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e The Creative Clinicians,Creative Clinicians\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1452000166\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781452000169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Authorhouse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"The Creative Clinicians","offers":[{"title":"Paperback","offer_id":48622288634111,"sku":"9781452000169","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/advertitis-the-creative-clinicians-9781452000169","provider":"WR Book House","version":"1.0","type":"link"}