{"product_id":"advolution-john-lincoln-9781544535029","title":"Advolution: How to Build a Systematic, Self-Improving, and Future-Proof Digital Marketing Program","description":"\u003cp\u003eThe future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively-but many have not. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAdvolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert\u003cstrong\u003e John Lincoln\u003c\/strong\u003e helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAll information, scenarios, anecdotes and other illustrations are fictitious for educational and instructional purposes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Lincoln\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544535023\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544535029\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"John Lincoln","offers":[{"title":"Hardcover","offer_id":44132102570239,"sku":"9781544535029","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6da33d86-cc82-4647-8fb5-c432d26ca2e1.jpg?v=1687478232","url":"https:\/\/www.whiterainbookhouse.com\/products\/advolution-john-lincoln-9781544535029","provider":"WR Book House","version":"1.0","type":"link"}