{"product_id":"adwords-mastery-b-vincent-9781648305139","title":"AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns","description":"\u003cp\u003eAdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI.\u003c\/p\u003e\u003cp\u003eThe book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns.\u003c\/p\u003e\u003cp\u003eFurthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e B. Vincent\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 164830513X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781648305139\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rwg Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.24d","brand":"B. Vincent","offers":[{"title":"Paperback","offer_id":44121028296959,"sku":"9781648305139","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a5d58ec8-f758-4e95-ade7-a283a97e3945.jpg?v=1687417646","url":"https:\/\/www.whiterainbookhouse.com\/products\/adwords-mastery-b-vincent-9781648305139","provider":"WR Book House","version":"1.0","type":"link"}