{"product_id":"adwords-toolbook-jason-mcdonald-9781544224282","title":"AdWords Toolbook: 2017 Directory of Free Tools for PPC Advertising on Google AdWords, Bing, and Yahoo","description":"AdWords TOOLS: PPC Advertising Tools 2017 Edition - New, New, New - Free Tools for 2017 AdWords Success! \u003cul\u003e \u003cli\u003e\n\u003cb\u003eTools\u003c\/b\u003e for every aspect of AdWords, starting at Keywords proceeding through official and unofficial Google resources on AdWords, Tutorials, and Books. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeb links\u003c\/b\u003e to each and every free tool. \u003c\/li\u003e\n\u003cli\u003eA \u003cb\u003edescription\u003c\/b\u003e of the tool plus a \u003cb\u003erelevancy score\u003c\/b\u003e. \u003c\/li\u003e\n\u003cli\u003eAccess to the \u003cb\u003eonline edition\u003c\/b\u003e, including Jason's dashboard of clickable tool links. \u003c\/li\u003e\n\u003c\/ul\u003e Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look. IMPORTANT ALERTS \u003col\u003e \u003cli\u003eThe \u003cem\u003eAdWords Toolbook\u003c\/em\u003e is available FREE in PDF format (not hard copy!) to folks who take any of Jason's classes (both online and in San Francisco), as well as subscribers to the JM INTERNET GROUP email lists. \u003c\/li\u003e\n\u003cli\u003eBuy this book ONLY if you want a hard copy, printed version of this important AdWords and PPC tools directory. \u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003e The \u003cem\u003eAdWords Toolbook\u003c\/em\u003e is a wonderful companion to all books on AdWords such as \u003ci\u003eAdWords For Dummies\u003c\/i\u003e, Perry Marshall and Mike Rhodes' \u003ci\u003eUltimate Guide to AdWords\u003c\/i\u003e, Brad Geddes' \u003ci\u003eAdvanced Google AdWords\u003c\/i\u003e, etc. Used by Jason McDonald in his online AdWords classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the \u003cstrong\u003eAdWords Toolbook\u003c\/strong\u003e is a MUST HAVE for anyone who wants to dominate Google, Bing, or Yahoo as an advertiser. Here's what you get: \u003c\/p\u003e Understand How the \u003cem\u003eAdWords Toolbook\u003c\/em\u003e Works \u003cp\u003e First and foremost, the \u003cem\u003eAdWords Toolbook\u003c\/em\u003e assumes a working knowledge of pay-per-click (PPC) advertising. This toolbook has many wonderful free tools, but the tools alone are useless without a knowledge of how the game is played! (If you need that knowledge, we recommend you check out my online courses a, or call 800-298-4065 to learn more about my AdWords one-on-one training and consulting services). \u003c\/p\u003e \u003cp\u003e Second, this book emphasizes only free tools. Despite the fact that there are quite a few paid AdWords \/ PPC tools out there, none are any better than the free tools identified in this Toolbook. Indeed, in today's tight economy, why pay when you can get them for free? Not to mention, why pay when the most important element, i.e. a knowledge of how AdWords is played to win, can't be obtained from any tool? \u003c\/p\u003e \u003cp\u003e Third, we have reviewed each tool in the \u003cem\u003eToolbook\u003c\/em\u003e for relevance and ease of use. Almost without exception, the tools in the \u003cem\u003eToolbook\u003c\/em\u003e require nothing more than a Web browser and active connection to the Internet. Easy is just as important as free. Generally speaking, if a tool requires registration or has only a \"trial\" period, it has been excluded. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544224281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544224282\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 26\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.05d","brand":"Jason McDonald","offers":[{"title":"Paperback","offer_id":48217469059327,"sku":"9781544224282","price":5.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba28000c-afc7-4344-ab25-5d110ad4f830.jpg?v=1771997418","url":"https:\/\/www.whiterainbookhouse.com\/products\/adwords-toolbook-jason-mcdonald-9781544224282","provider":"WR Book House","version":"1.0","type":"link"}