{"product_id":"aerospace-marketing-management-philippe-malaval-9781461353775","title":"Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers","description":"\u003cstrong\u003eAerospace Marketing Management\u003c\/strong\u003e is a marketing manual devoted to: \u003cp\u003e-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, \u003cbr\u003e-the space sector: suppliers, integrators, and service providers. \u003c\/p\u003eIt presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: \u003cp\u003e-e-procurement for the purchase strategy, \u003cbr\u003e-interactive communication with websites, \u003cbr\u003e-e-ticketing for the airlines to reach final consumers. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philippe Malaval,Christophe Bénaroya\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1461353777\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781461353775\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 536\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.14d","brand":"Philippe Malaval","offers":[{"title":"Paperback","offer_id":47930798932223,"sku":"9781461353775","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6041102b-2d40-4c39-ba49-bc824f6997db.jpg?v=1766344348","url":"https:\/\/www.whiterainbookhouse.com\/products\/aerospace-marketing-management-philippe-malaval-9781461353775","provider":"WR Book House","version":"1.0","type":"link"}