{"product_id":"aerospace-marketing-management-philippe-malaval-9783319013534","title":"Aerospace Marketing Management: A Handbook for the Entire Value Chain","description":"1. Marketing in the aeronautics industry.- 2. The Individual and Organizational Purchase.- 3. Business Marketing Intelligence.- 4. Market Segmentation and Positioning.- 5. Marketing and Sales Action Plan.- 6. Innovation and Product Management.- 7. Marketing of Services.- 8. Pricing Policy.- 9. Selecting Distribution Channels and Sales Team Management.- 10. Project Marketing.- 11. Communication Policy.- 12. Selecting Media.- 13. Brand Management.- 14. Building Loyalty: Maintenance, Customer Training and Offsets.- 15. Alliance Strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 331901353X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319013534\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 590\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.31d","brand":"Philippe Malaval","offers":[{"title":"Hardcover","offer_id":45896967192831,"sku":"9783319013534","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bcb47807-188c-4053-91ec-c81eca0b9a2d.jpg?v=1721372818","url":"https:\/\/www.whiterainbookhouse.com\/products\/aerospace-marketing-management-philippe-malaval-9783319013534","provider":"WR Book House","version":"1.0","type":"link"}