{"product_id":"affect-theory-and-translation-on-seryun-lee-9781399502450","title":"Affect Theory and Translation on Youtube","description":"\u003cp\u003eThe main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. \u003cp\u003e\u003c\/p\u003eThis book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seryun Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 139950245X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781399502450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Edinburgh University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Seryun Lee","offers":[{"title":"Hardcover","offer_id":47202276016383,"sku":"9781399502450","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9a151c7a-2121-47bd-acdd-55e1d6cc9cfc.jpg?v=1756820129","url":"https:\/\/www.whiterainbookhouse.com\/products\/affect-theory-and-translation-on-seryun-lee-9781399502450","provider":"WR Book House","version":"1.0","type":"link"}