{"product_id":"affinity-martin-goldfarb-9780889629868","title":"Affinity: Beyond Branding","description":"A major new book breaking new ground in marketing, this book is all about affinity. Affinity is a new concept. It is a new way of thinking. This book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it is the reconnection between business and the street, between the storyteller and the listener.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Goldfarb,Howard Aster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0889629862\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780889629868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mosaic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.50w x 0.90d","brand":"Martin Goldfarb","offers":[{"title":"Paperback","offer_id":48748324389119,"sku":"9780889629868","price":15.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/affinity-martin-goldfarb-9780889629868","provider":"WR Book House","version":"1.0","type":"link"}