{"product_id":"after-effects-most-wanted-lee-reynolds-9781590591635","title":"After Effects Most Wanted","description":"\u003cp\u003eSo you've got a copy of After Effects and an idea of what this professional motion graphics and effects tools can do...but what can you really do with After Effects? How far can you push it? What are the best effects that you can create? What are the essential skills and techniques that you need to really make your creations stand out?\u003c\/p\u003e \u003cp\u003e\u003cem\u003eAfter Effects Most Wanted\u003c\/em\u003e answers these questions in a refreshing and practical way. Looking at a wide variety of projects, the original artists tell you why, and exactly how they created their masterpieces.\u003c\/p\u003e \u003cp\u003eThe authors, all professionals who use After Effects to make a living, share with you the secrets of their successes and extend beyond that to give you the reasons why they did things the way that they did.\u003c\/p\u003e \u003cp\u003eMoreover, the accompanying CD has their creations available at your fingertips and the simple, step-by-step instructions in the book show you how they created these pieces.\u003c\/p\u003e \u003cp\u003eThe projects covered are diverse, from a thought-provoking work by renowned and controversial artist \u003cstrong\u003eSimon Tsyko\u003c\/strong\u003e, a work featured by Adobe in their motion gallery, to a television commercial for McDonald's and Coca-Cola by \u003cstrong\u003ePeter Reynolds\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003eOther authors include: \u003cstrong\u003eJoost Korngold\u003c\/strong\u003e (www.renascent.nl) and \u003cstrong\u003eChris James Hewitt\u003c\/strong\u003e, whose Relokation Ne is the featured work on the BD4D (By Designers For Designers) web site, \u003cstrong\u003eChristian Darkin\u003c\/strong\u003e, a digital video journalist and author, and \u003cstrong\u003eMark Towse\u003c\/strong\u003e, who offers two pieces, one for TV and one for the cinema.\u003c\/p\u003e \u003cp\u003eWithout long, redundant discussions of tools and application packages, \u003cem\u003eAfter Effects Most Wanted \u003c\/em\u003eis a book that delivers the techniques, skills, and effects that will let you bring your creations to life.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lee Reynolds,Mark Towse,Joost Korngold\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1590591631\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781590591635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/16\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.62h x 7.52w x 0.54d","brand":"Lee Reynolds","offers":[{"title":"Paperback","offer_id":48445396779263,"sku":"9781590591635","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c89bee5-dfb1-4ad6-81fa-3acdcaf53648.jpg?v=1777218342","url":"https:\/\/www.whiterainbookhouse.com\/products\/after-effects-most-wanted-lee-reynolds-9781590591635","provider":"WR Book House","version":"1.0","type":"link"}