{"product_id":"age-of-netflix-cory-barker-9780786497478","title":"The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access","description":"\u003cp\u003e In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to \"narrowcast\" to micro-targeted audience groups.\u003c\/p\u003e\u003cp\u003e In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cory Barker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0786497475\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780786497478\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.80w x 0.70d","brand":"Cory Barker","offers":[{"title":"Paperback","offer_id":44054507127039,"sku":"9780786497478","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5df2ff3-e33f-4498-8d4d-1d86f636c8f9.jpg?v=1685030348","url":"https:\/\/www.whiterainbookhouse.com\/products\/age-of-netflix-cory-barker-9780786497478","provider":"WR Book House","version":"1.0","type":"link"}