{"product_id":"agents-humans-stuart-drozario-9781969679599","title":"Agents \u0026 Humans: How to build brands and drive demand in the new world of Business to Agent marketing (B2A)","description":"\u003cp\u003e\u003cstrong\u003eWhat happens when your most important customer isn't a customer at all, but an AI agent making decisions on behalf of millions of people?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor decades, businesses have focused on one audience: humans.\u003c\/p\u003e\u003cp\u003eThat era is ending.\u003c\/p\u003e\u003cp\u003eAs AI agents increasingly research products, evaluate vendors, compare brands, and influence purchasing decisions, a new reality is emerging. Brands must now market to two audiences at the same time: humans and AI agents. Two different species, which require very different considerations.\u003c\/p\u003e\u003cp\u003eIn Agents \u0026amp; Humans,  award-winning strategist and agency CEO Stuart D'Rozario introduces a groundbreaking framework for navigating the biggest shift in marketing since modern marketing was invented a century ago. Drawing on decades of experience advising Fortune 500 companies, startups, and scale-ups, he explains how AI is transforming discovery, trust, branding, media, and customer acquisition.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cp\u003e- How AI agents are becoming the new gatekeepers of buying decisions\u003c\/p\u003e\u003cp\u003e- The rise of Business to Agent Marketing (B2A) and what it means for every company\u003c\/p\u003e\u003cp\u003e- Why AI Visibility determines whether your brand gets found, trusted, and recommended\u003c\/p\u003e\u003cp\u003e- The four pillars of AI Visibility: Presence, Authority, Accuracy, and Readiness\u003c\/p\u003e\u003cp\u003e- Why traditional SEO is giving way to GEO and AEO strategies\u003c\/p\u003e\u003cp\u003e- How to market to two audiences while still maintaining one unified brand\u003c\/p\u003e\u003cp\u003e- New Agent-Human frameworks for strategy, media and creative\u003c\/p\u003e\u003cp\u003e- Practical guidance for CEOs, CMOs, founders, and marketers to thrive in the Agentic Era\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're leading a global enterprise, scaling a startup, or simply trying to understand where marketing is headed next, this book provides a clear roadmap for winning in a world where both agents and humans shape demand.\u003c\/p\u003e\u003cp\u003eThe future of marketing is already here. The question is whether your brand will be discovered, trusted, and chosen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGet your copy today and learn how to build brands that win with both humans and AI. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stuart D'Rozario\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 196967959X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781969679599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Munn Avenue Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.44d","brand":"Stuart D'Rozario","offers":[{"title":"Hardcover","offer_id":48997976244479,"sku":"9781969679599","price":39.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/agents-humans-stuart-drozario-9781969679599","provider":"WR Book House","version":"1.0","type":"link"}