{"product_id":"agile-how-to-erica-coxall-9798309577286","title":"Agile How To: Succeed as a Product Owner: Practical advice on managing backlogs, engaging stakeholders, and maximizing value delivery.","description":"\u003cb\u003eMaster the Art of Product Ownership\u003c\/b\u003e\u003cp\u003eProduct Owners (POs) are essential in Agile environments, ensuring that teams deliver value while aligning with business objectives. But balancing backlog management, stakeholder engagement, and team collaboration can be challenging. This book provides structured, practical guidance to help Product Owners at all levels excel in their roles.\u003c\/p\u003e\u003cp\u003eWritten by Agile \u0026amp; Product coach Matthew Coxall, this book offers clear insights, actionable strategies, and real-world examples to help you navigate the complexities of product ownership. Whether you are new to the role or refining your approach, this guide will support your growth.\u003c\/p\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003cb\u003eProduct Ownership Foundations\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the role of a Product Owner and its impact on Agile success.\u003c\/li\u003e\n\u003cli\u003eDevelop a value-driven mindset and collaborative leadership skills.\u003c\/li\u003e\n\u003cli\u003eManage competing priorities and stakeholder expectations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAgile Frameworks \u0026amp; Events\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eMaster your responsibilities in Scrum, Kanban, and hybrid Agile approaches.\u003c\/li\u003e\n\u003cli\u003eParticipate effectively in Scrum events, from Sprint Planning to Retrospectives.\u003c\/li\u003e\n\u003cli\u003eAdapt to different team structures and workflows.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eBacklog Management \u0026amp; Prioritization\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eUse proven techniques like MoSCoW, WSJF, RICE, and the Kano Model to manage priorities.\u003c\/li\u003e\n\u003cli\u003eBalance immediate business needs with long-term product vision.\u003c\/li\u003e\n\u003cli\u003eMaintain a well-structured backlog that drives strategic outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eStakeholder Engagement \u0026amp; Leadership\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eNavigate complex stakeholder relationships and competing priorities.\u003c\/li\u003e\n\u003cli\u003eBuild trust through transparency, conflict resolution, and data-driven decision-making.\u003c\/li\u003e\n\u003cli\u003eUse stakeholder mapping and prioritization workshops to align expectations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eDiscovery \u0026amp; Innovation\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eImplement structured discovery processes, including spikes, design sprints, and user research.\u003c\/li\u003e\n\u003cli\u003eLeverage AI-driven insights to enhance decision-making.\u003c\/li\u003e\n\u003cli\u003eFoster a culture of experimentation and continuous learning.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eScaling Agile\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eNavigate multi-team environments and manage dependencies.\u003c\/li\u003e\n\u003cli\u003eUnderstand frameworks like LeSS, Nexus, SAFe and Scrum@Scale.\u003c\/li\u003e\n\u003cli\u003eEnsure alignment across teams and maintain product integrity in scaled Agile environments.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eData-Driven Decision-Making\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eTrack key product and delivery metrics to measure success.\u003c\/li\u003e\n\u003cli\u003eUse AI-powered analytics to forecast trends and optimize prioritization.\u003c\/li\u003e\n\u003cli\u003ePresent insights effectively through dashboards and storytelling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhy This Book?\u003c\/b\u003e\u003cb\u003eReal-World Application\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eCase studies from Agile teams provide practical insights.\u003c\/li\u003e\n\u003cli\u003eActionable frameworks and templates for immediate implementation.\u003c\/li\u003e\n\u003cli\u003eReflection exercises to apply concepts to your own product environment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book equips Product Owners with the knowledge, tools, and techniques to lead teams effectively, maximize value delivery, and drive Agile success. Whether you are working with a single team or scaling Agile across an enterprise, this guide provides the clarity and confidence to navigate the evolving landscape of product ownership.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erica Coxall,Matthew Coxall\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798309577286\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Erica Coxall","offers":[{"title":"Paperback","offer_id":48801022279935,"sku":"9798309577286","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/agile-how-to-erica-coxall-9798309577286","provider":"WR Book House","version":"1.0","type":"link"}