{"product_id":"ai-empowered-corporate-social-media-liangfei-qiu-9783032147127","title":"Ai-Empowered Corporate Social Media: Exploring Internal and External Strategy","description":"This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework--internal affairs and external affairs--that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning. \u003cp\u003e\u003c\/p\u003ePart 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration. Through compelling historical analogies--from John Snow's epidemiological breakthroughs to Toyota's recall crisis--this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Liangfei Qiu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3032147123\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783032147127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.69d","brand":"Liangfei Qiu","offers":[{"title":"Hardcover","offer_id":48487482392831,"sku":"9783032147127","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f047f09f-aa35-43ce-99ab-102fce87368e.jpg?v=1778060699","url":"https:\/\/www.whiterainbookhouse.com\/products\/ai-empowered-corporate-social-media-liangfei-qiu-9783032147127","provider":"WR Book House","version":"1.0","type":"link"}