{"product_id":"ai-for-public-relations-stephen-waddington-9781398625037","title":"AI for Public Relations: A How-To Guide for Implementation and Management","description":"\u003cp\u003e\u003cb\u003eLearn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eAI for Public Relations\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career PR managers, communication leads and agency professionals who want to build credibility, apply proven principles and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to implement the right frameworks to optimize workflows while protecting brand trust. \u003cp\u003e\u003c\/p\u003eEdited by industry leaders \u003cb\u003eStephen Waddington\u003c\/b\u003e and \u003cb\u003eBen Verinder\u003c\/b\u003e, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters, real-world examples and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply AI models to improve content creation, planning and performance measurement\u003cbr\u003e- Implement practical tools that streamline workflows while strengthening professional judgment\u003cbr\u003e- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use\u003cbr\u003e- Optimize organizational adoption by aligning governance, processes and stakeholder expectations\u003cbr\u003e- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making \u003cp\u003e\u003c\/p\u003eWith a balance of strategic insight and hands-on application, \u003cb\u003e\u003ci\u003eAI for Public Relations\u003c\/i\u003e\u003c\/b\u003e helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003ePR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Waddington\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398625035\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398625037\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Stephen Waddington","offers":[{"title":"Paperback","offer_id":48447014961407,"sku":"9781398625037","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9df28ea-804c-4c6d-a407-10b516802056.jpg?v=1777228265","url":"https:\/\/www.whiterainbookhouse.com\/products\/ai-for-public-relations-stephen-waddington-9781398625037","provider":"WR Book House","version":"1.0","type":"link"}