{"product_id":"ai-strategy-for-sales-and-katie-king-9781398602021","title":"AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience","description":"\u003cp\u003e\u003cb\u003eMarketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAI Strategy for Sales and Marketing\u003c\/i\u003e\u003c\/b\u003e presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeaturing original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katie King\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398602027\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398602021\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Katie King","offers":[{"title":"Hardcover","offer_id":43993085477119,"sku":"9781398602021","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3dac11c7-8649-4a10-a14e-2d79d9047926.jpg?v=1683322444","url":"https:\/\/www.whiterainbookhouse.com\/products\/ai-strategy-for-sales-and-katie-king-9781398602021","provider":"WR Book House","version":"1.0","type":"link"}