{"product_id":"airbus-vs-boeing-rajat-narang-9798215432914","title":"Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes","description":"\u003cp\u003eA tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals \u0026amp; aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy \u0026amp; equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business \u0026amp; Product Strategy have been the core pivots \u0026amp; anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights \u0026amp; practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you love aviation and\/or are smitten by strategy then this is the passenger seat for you to grab...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHop in!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajat Narang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8215432913\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798215432914\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rajat Narang\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 342\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d","brand":"Rajat Narang","offers":[{"title":"Paperback","offer_id":44121398640895,"sku":"9798215432914","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8d3869d9-a38b-4957-85bf-0a8579c58b1b.jpg?v=1687419623","url":"https:\/\/www.whiterainbookhouse.com\/products\/airbus-vs-boeing-rajat-narang-9798215432914","provider":"WR Book House","version":"1.0","type":"link"}