{"product_id":"airline-operations-and-management-gerald-n-cook-9781032268736","title":"Airline Operations and Management: A Management Textbook","description":"\u003cp\u003e\u003cem\u003eAirline Operations and Management: A Management Textbook\u003c\/em\u003e presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. \u003c\/p\u003e \u003cp\u003eUpdates for the second edition include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFresh data and examples\u003c\/li\u003e \u003cli\u003eA range of international case studies exploring real-life applications\u003c\/li\u003e \u003cli\u003eNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models\u003c\/li\u003e \u003cli\u003eNew chapters on fleet management and labor relations and HRM\u003c\/li\u003e \u003cli\u003eLecture slides for instructors\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerald N. Cook, Bruce G. Billig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032268735\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032268736\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 394\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d\u003c\/p\u003e","brand":"Gerald N. Cook","offers":[{"title":"Hardcover","offer_id":44790261612799,"sku":"9781032268736","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef3b9cc6-de68-4a98-a59f-a72274a63cef.jpg?v=1707288422","url":"https:\/\/www.whiterainbookhouse.com\/products\/airline-operations-and-management-gerald-n-cook-9781032268736","provider":"WR Book House","version":"1.0","type":"link"}