{"product_id":"alien-thinking-cyril-bouquet-9781541750913","title":"Alien Thinking: The Unconventional Path to Breakthrough Ideas","description":"\u003cb\u003eHow do people come up with truly original ideas? The answer is to think outside the box--way outside.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFor the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or \"aliens,\" as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. \u003cp\u003e\u003c\/p\u003eThese five patterns--\u003cb\u003eA\u003c\/b\u003ettention, \u003cb\u003eL\u003c\/b\u003eevitation, \u003cb\u003eI\u003c\/b\u003emagination, \u003cb\u003eE\u003c\/b\u003experimentation, and \u003cb\u003eN\u003c\/b\u003eavigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. \u003cp\u003e\u003c\/p\u003eThrough surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. \u003ci\u003eALIEN Thinking\u003c\/i\u003e can help any of us find innovative solutions to the most difficult problems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cyril Bouquet, Jean-Louis Barsoux, Michael Wade\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1541750918\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781541750913\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.00w x 1.30d","brand":"Cyril Bouquet","offers":[{"title":"Hardcover","offer_id":44046839382271,"sku":"9781541750913","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_462c43bf-12d9-429c-a9fc-d56faf1a22e9.jpg?v=1684986791","url":"https:\/\/www.whiterainbookhouse.com\/products\/alien-thinking-cyril-bouquet-9781541750913","provider":"WR Book House","version":"1.0","type":"link"}