{"product_id":"all-about-social-media-marketing-kashish-kher-9798531492999","title":"All about Social Media Marketing: The Digital Era","description":"\u003cp\u003eAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Social Media Marketing Book\u003c\/i\u003e guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka \"The Social Media \u0026amp; Marketing Scientist,\" shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eMake sense of this complicated environment with the help of screenshots, graphs, and visual explanations\u003c\/li\u003e\n\u003cli\u003eUnderstand the history and culture of each social media type, including features, functionality, and protocols\u003c\/li\u003e\n\u003cli\u003eGet clear-cut explanations of the methods you need to trigger viral marketing successes\u003c\/li\u003e\n\u003cli\u003eChoose the technologies and marketing tactics most relevant to your campaign goals\u003c\/li\u003e\n\u003cli\u003eLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kashish Kher, Pooja Kamra, Sujeet Govindani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8531492998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798531492999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Kashish Kher","offers":[{"title":"Paperback","offer_id":44410884915455,"sku":"9798531492999","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34e1eada-94b0-4d93-acb6-d45d07fa135b.jpg?v=1697538132","url":"https:\/\/www.whiterainbookhouse.com\/products\/all-about-social-media-marketing-kashish-kher-9798531492999","provider":"WR Book House","version":"1.0","type":"link"}