{"product_id":"all-about-them-bruce-turkel-9780738219202","title":"All about Them: Grow Your Business by Focusing on Others","description":"The best companies and most successful salespeople live by a three-word mantra--\"all about them\"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. \u003ci\u003eAll about Them\u003c\/i\u003e shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the \"All about Them\" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-\u003ci\u003eselling\u003c\/i\u003e); brand authenticity and transparency; and more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Turkel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0738219207\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780738219202\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Da Capo Lifelong Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2017","brand":"Bruce Turkel","offers":[{"title":"Hardcover","offer_id":43981140263167,"sku":"9780738219202","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb59b689-ad83-4bed-9d35-561fb9c40bce.jpg?v=1683253878","url":"https:\/\/www.whiterainbookhouse.com\/products\/all-about-them-bruce-turkel-9780738219202","provider":"WR Book House","version":"1.0","type":"link"}