{"product_id":"alphabet-micky-lee-9781032092591","title":"Alphabet: The Becoming of Google","description":"\u003cp\u003eGoogle is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital.\u003c\/p\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003cp\u003eAlphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Micky Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032092599\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032092591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.27d","brand":"Micky Lee","offers":[{"title":"Paperback","offer_id":43944738193663,"sku":"9781032092591","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_dff0eba6-7391-42a2-9657-b8a4fad9a1ff.jpg?v=1681504901","url":"https:\/\/www.whiterainbookhouse.com\/products\/alphabet-micky-lee-9781032092591","provider":"WR Book House","version":"1.0","type":"link"}